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In the pharmaceutical industry, there is a constant pressure to create brand awareness, build customer loyalty and bring new drugs to market faster and more efficiently. Much of the weight weighs on the shoulders of the pharmaceutical sales professionals who are constantly on the road visiting with physicians. In this highly competitive market, being highly responsive, wherever they are is extremely important. Physicians want to reach their sales contact easily by phone when they need them on the first try because they are very busy people who don’t have time for phone tag. On the other end of that is the sales rep who wants that call immediately because their compensation depends on it.
However, many pharmaceutical sales reps end up juggling multiple phone numbers. They may have an office number, a cell phone number and a home office number all with their own separate voicemail boxes that each has to be individually checked and responded to. But because they are mobile people and always on the road, they most often give out their personal cell phone number because there should be a higher likelihood that they’ll be able to answer the call. But, if reps are giving out their personal cell phone so they can be more effective and make more sales, what happens to the pharmaceuticals customers after that employee leaves the company to goes to a competitor? Enter Ascendent.
Ascendent allows pharmaceutical reps to be more responsive to physicians trying to reach them on the first call. Ascendent provides each employee with one phone number and one voicemail which can be used on multiple communications devices. No matter where a rep is, when a call comes in, it will ring multiple devices such as cell phone, blackberry, and a desk phone simultaneously so that the rep can stay responsive and answer the call where they are, not where their desk is.
What’s more, all the time-saving features that the rep normally has on their desk phone—like enterprise dialtone, caller-id, 4 digit extension dialing, call transfer, and more—are now extended to their cell phone or whatever device they choose. Plus, Ascendent will also deliver advanced voice mobility applications like on the fly conferencing and broadcast notification. An application like the Ascendent Conferencing can come in extremely handy when the people you are talking to have limited time and hard to reach. For example, if a rep was on the phone with a physician and they had a question about one of the side effects of a particular drug, if the rep didn’t know the answer, he could instantly conference in an expert to help answer the question and then have the expert drop out so they could continue the call. The real-time nature of this feature shows the physician that the company is forward thinking, respectful of their time and highly responsive.
With Ascendent’s single number reachability, it eliminates the need for reps to give out their personal cell phone numbers because they can have all of their calls reach them at any device. The contact number of the rep is owned by the pharmaceutical so when the rep decides to leave and possibly goes to a competitor, the contact number stays with the pharmaceutical and given to somebody else to care for the account. By making the phone number a corporate asset, it guarantees that when people call to get more information about a particular drug or to place an order, they will stay with the company.
There is no question that a highly responsive mobile sales force can deliver more revenue. By extending the corporate phone number, voicemail, and time saving PBX functionality out to any mobile voice device, Ascendent helps your mobile sales force stay responsive to the needs of your customers and prospects.
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